We just signed up about 10 days ago or so [March 19]! Perfect timing right? As a pre-owned independent dealer our leads are up tremendously and I agree that this has to be the better way compared to what I've been doing for the last 20+ years as far as how to sell cars!
Having never been in the car business until 2009, and stumbling onto subprime and the RD organization…there is no doubt economic chaos will improve our business and good talent will be easier to find. As for me and my team, we are going to be prudent in the short term, BUT … the future is so bright, we gotta wear shades!
Let’s be the beacon of positivity our employees and our customers NEED!
I learned a long time ago to worry about what I can control and not worry about what I cannot. My problem is my bank has people out sick and others having to work from home, and I have 8 deals to fund. What a great problem to have!
Thanks to everyone at Rich Dealers, I’m receiving a lot of positive feedback with the new script. Great job!
Feb was our best month since we have been in business and March started off hot as well! While my competitors have been limiting their business hours and talking about the recession, the last 3 days we have set daily records for sales, sets and shows! Big opportunities for us!
I am kinda new with the group and I have not posted very often. I have been following all of the chats and I have to say, this is one the most positive chat groups I have ever seen. There is so much knowledge in this group. The fact that everyone passes along the ideas, and what works and what doesn't, makes me feel so much better about the current situation. We are a small pre-owned lot that is part of a bigger Chevy store. We are still open for business but not sure how much longer. We keep latex gloves on hand and hand wipes for the guests. We are doing what we can to keep the flow of business going and my team paid. Good luck you Lucky Bucks! We will get through this.
Coronavirus doesn't mean our customers stopped needing our help. We have not slowed one bit and everyone at the dealership knows in order to make money, we need to sell cars. We are staying focused, committed and passionate. These smaller markets we find ourselves in are a blessing right now and the intensity level remains at full blast. Best of luck to all of us, and most importantly stay positive.
I want to share with everyone that we are making the best of this situation and we have sold cars every day since it started. Other than sanitizing and social distancing we have not made any changes to our daily routine. Our BDC is making solid appointments every day and while our traffic has decreased some we are still getting plenty of customers who can and want to buy a car. Every day I'm constantly reminding my team to stay positive and wash their hands and so far every day we have been rewarded with strong sales. I also reinforce that I believe this is a huge opportunity for us to sneak in and sell a bunch of cars while the rest of the world backs down, quits advertising and stops trying to sell.
My plan for advertising is full steam ahead and when the ESP team gets the radio stations to agree to some great advertising buys, I plan to step it up. We are already trying to hire more BDRs to handle all the leads that we will be getting. We all need to remember that we are not our customers! The people sitting in my showroom right now have not said anything about the virus or the economy. They still need a cars and nothing the virus can do will change that. That being said I'm not thinking I want to change my advertising message until it stops working! Think about it the rest of the world around us is changing their messages. As Rich Dealers we are supposed to be different than the rest of the world and if my customers are still responding to my ads than I have no reason to change.
As for my team they all understand the implications of us not selling cars. It is a constant battle for me to drown out the negativity and keep them all positive and fighting! Oh and we are still on track to set a new record for our Mitsubishi sales this month (last month was a new record of 53 Mitsubishis).
As Rich Dealers I believe we all have a huge opportunity in front of us! We just have to decide if we are willing to get in there and do the work to cash in on it.