Five years ago two car dealers came across the same ad...
..in a magazine geared towards success in the automotive industry. They were both pretty similar, owning dealerships in towns of roughly 100,000 people, selling on average between 30-40 cars per month, working 7 days a week and spending very little time with their families.
Fast-forward to today and these two men are still very much alike. They’re starting to think about how and when they’ll be able to retire and what kind of legacy they’ll be able to leave for their kids and their community.
But there are some differences. One of the men is still selling 35 cars per month and chained to the dealership from bell to bell. The other is selling more than 100 cars a month, working only 4 days a week, making $4,100 per copy and coaching his kid’s softball team in his free time.
So What Made The Difference?
For these two men, the thing that made all the difference could have passed any of us in the blink of an eye. You see, they both clipped the same ad out of the magazine, intending to get more information.
But the first man left the ad stacked on his desk when he was pulled away to put out yet another fire on the showroom floor. He probably thought he’d get around to it later. But it ended up buried under invoices and junk mail and burger wrappers. And the second man?
Now we don’t believe in luck or chance or coincidence. What we do believe in is that success won’t just land in your lap. We believe you’ve got to take the bull by the horns and seize the moment to make success yours.
So back to the second man, well, he actually called the number, got the information and started growing his dealership using the same strategies we’ve shown you.
Here’s the deal: we’ve given you everything you need to know in order to start generating more traffic and selling more cars now. But what you do with this information is up to you. Will you leave it stacked on your desk while you keep doing the same things you’ve always done and getting the same lackluster results or are you ready to take action?
If you’re sick of the status quo and are ready for real, sustainable growth, then Rich Dealers® is the solution you’ve been looking for.
You see, at Rich Dealers® our Same Is Lame® approach to marketing your dealership is the complete opposite of what everyone else is doing. That helps your dealership stand out and attract more customers. Plus, we take all the headache out of implementing these strategies and give you a buffet of plug-and play solutions that deliver more sales without the brain damage, so you can stop working in your business and start working on it today.
There’s only one catch, because our strategy is so powerful and unique, we can only work with one dealer per market, so click here to see if your market is available.
What Is Rich Dealers®?
Rich Dealers® was founded on one simple idea: The car business doesn’t have to suck. Not for you, not for your staff, and not for your customers.
We believe that dealers should be Respected, Influential, Contributors in their community who help people and Have fun doing it.
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Rich Dealers® are RESPECTED and looked at as thought leaders in the automotive industry.
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Rich Dealers® are Influential members of their community and help guide its future.
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Rich Dealers® make a contribution to their family, their employees and their community.
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Rich Dealers® know that life is too short to not have fun. Everything they do is enjoyable.
Ultimately, Rich Dealers® is about helping new and used car dealerships grow
Rich Dealers® is about helping dealerships provide a premium experience for their customers, support local families through constructive employment and give back to their local communities.
Leading a growing business is fun and restorative. Members often say that they have a renewed sense of purpose and excitement. And many tell us they’re really enjoying the car business again.
We have invested the last 20 years and tons of cash to test, prove and hone an entire collection of advertising, marketing, profit improvement, lead generating, dealership building and referral stimulation strategies that will put you light years ahead of your competitors.
The Rich Dealers® program combines them all in a program that makes it quick and effortless for you.
So if you are ready for something that can help you sell more cars next month, then this is the program for you.
How Do We Know?
Because we’ve done it for hundreds of dealers across the country. So click here to see if your market is still available.
Let us help you turn your dealership into an exciting, highly profitable, rewarding business that you can’t wait to get to every day.
What You Get With Rich Dealers®
Most vendors and reps know the features and benefits of their product or service, but don’t truly understand how their piece truly fits into the complex puzzle of running a dealership.
Our approach takes into consideration the most popular industry vendors and products available to dealers, not to mention the currently popular high-tech tricks and tools. But it also includes critical components that may have not have been reviewed or considered by many dealers.
We give you a comprehensive system of tools, strategies and support, so can have the freedom and confidence to live your life and run your business on your own terms.
Benefits Of Becoming A Rich Dealers® Member
The Rich Dealers® Plan Of Attract
Once you become a Rich Dealer®, a member of our expert team will do a deep dive into exactly what you're doing now to analyze what's working and what's not working. They’ll research which advertising options exist for you, how much they cost and what makes the most sense, based on your budget and growth goals. Then they’ll present you with all the information and a customized growth plan specifically for your dealership. We call this the Plan Of Attract, and it lays out the strategy that will provide you with the biggest return on investment to help you reach your growth goals, on the timeline that you want, using the budget you have available.
Unlimited Concierge-Level Support From The ESP® Advisors
What’s more is that this is not a set it and forget it approach to growth for your dealership. Our team of experts proactively review your accounts on a regular basis to analyze your presence across all platforms, check for anomalies in your accounts, make sure things are consistent and determine new opportunities that could help you sell more cars. What this means is that we are continually looking for ways to help you reach the NEXT goal, so you can achieve more than you ever thought possible.
Our ESP® Advisors are always here to help, whether you need help diagnosing a problem or are ready to take the next leap with your goals, we’ll be there to support you on your path to ESP®!
Done-For-You Monthly Sleeping Buyer Attraction Campaigns
Rich Dealers® gives you a complete marketing and advertising campaign that floods your BDC and showroom with unique visitors who are eager to buy, easy to please and want to buy a car from you. The secret is our Sleeping Buyer strategy, a unique formula that’s proven to tap into the Sleeping Buyers in your market and draw them into your store.
Each of our creative campaigns features 5 elements for you to pick from: social media, mass media, direct mail, digital media and point of sale material. Use as little or as much as you’d like to create a cohesive, multi-channel for your store each and every month.
Our campaigns are being run by over a hundred dealers in every kind of market with every type of media mix available with all the reporting results streaming into our central command center. That means we know what works before you spend a dollar. And you never have to think up another creative campaign again. That means you get a powerful marketing campaign for your dealership delivered to your door that’s guaranteed to increase traffic and sales.
Imagine how cool it would be to have a constant stream of traffic-pulling ideas delivered to you each and every month. It’s one of the ways we help our members make their lives more ESP—Enjoyable, Simple & Prosperous® . We remove the burden of effort and choice and deliver foolproof, creative promotions on a silver platter every single month. In fact, we’ve delivered more than 100 unique creative campaigns and have never repeated a single theme.
Exclusive Rights To A Customer-Focused Brand To Position You As THE Expert In Your Area.
Rich Dealers® gives you a giant customer magnet in the form of a brand-boosting message that attracts a steady stream of customers. This powerful differentiation tool helps you stand out from every other dealership in your area and sell more cars without spending more on advertising.
Our brand-booster works so much better because it presents a solution that goes beyond low-price and good service. It relieves customer’s anxiety and answers pressing questions. This customer-focused, community-centric makes customers want to buy a car from you.
Our members have found that by simply incorporating our specific brand message into their advertising, traffic increases. People instantly connect with them and their dealership, and they immediately understand how your store is different. You become a trusted advisor and the only obvious choice when it comes to buying a Nicer, Newer® vehicle. It’s the ultimate unique selling proposition.
Rich Dealers® Members-Only Discussion Forum
Rich Dealers® connects you with a network of success-minded dealers across the country who are using this system to break records and exceed goals. When you join them, you have access to 24-hour support from these peers through a members-only discussion forum called Rich Dealers® Connect.
So whether you’re looking for a recommendation for a BDC pay plan, a review of a sales training program or some advice about developing non-compete/no-disclosure clauses for your employee contracts, there’s always someone standing by to help. It’s like the answer to every question you’ve ever had, all on-demand and in one place. There’s no contests or competition, just dealers eager to support each other and help you reach your goals.
Quarterly Rich Dealers® Mastermind Meetings
Every quarter, they fly from all over the country to sunny Orlando, Florida to spend two intense days sharing and supporting one another. It’s like a 20 Group on steroids.
We’ve found that you learn and grow faster when you learn and grow together, which is why we create this valuable opportunity for you to strategize and recharge. We talk about what’s working now. We celebrate each other’s victories and learn from each other mistakes. We discuss everything from marketing and processes to leadership and culture, all with a focus on increasing sales without sacrificing profit.
Best of all, we’ll never ask you to sign a long-term contract or commitment.
Rich Dealers® helps reveal serious problems within your marketing and advertising plan that prevent you from reaching your goals.
We frequently find that marketing messages, media choices, goals and positioning are not fully optimized to allow dealers to exceed (or even meet) their monthly sales and profit goals.
But with a few simple tweaks, you can be getting much more from the money you’re already spending.
The best part?
We’ll never ask you to stop doing something that’s working to try something else. All of our recommendations come in the form of new opportunities for growth.
Why Choose Rich Dealers®?
You’ve probably heard it all in the way of promises and gimmicks by now.
If you sign up for Rich Dealers®, you won’t retire tomorrow on a private island. But you will never be hungry for more leads and traffic. You will never be strapped for your next creative idea. And you will never be left staring down a growth goal with no plan on how to get there.
But you will be creating a life and business that are ESP—Enjoyable, Simple & Prosperous®.
Your dealership will benefit from set-it and forget-it multi-channel Sleeping Buyer marketing campaigns delivered directly to your door, working with a network of successful dealers who are focused on growth and unlimited-support from a full team of experts who’s only focus is helping and pushing you to reach your goals.
It all depends on what kind of businessperson you are. Are you ready to grow? Are you open-minded when approached with new opportunities?
If you couldn’t care less about how to attract more customers and sell more cars, then Rich Dealers® isn’t for you.
If, on the other hand, you’re ready for growth and you want to take things to the next level, join now and you’ll get full access to all the benefits of membership and our members-only resources.
And right now you can try it all with this guarantee…
You see, we’re so confident that we can help you generate more traffic and leads if you follow our advice and use our system that we never use long-term commitments or contracts. We don’t lock people in because we don’t have to. The results speak for themselves. After all, why would you want to stop doing something that delivers more traffic, leads and sales every month.
Honestly, our strategies are vast and proven because we’ve had opportunities to test them in markets of all sizes with dealerships selling all makes. This can work for you, and it will work immediately when you sign up today.
Rich Dealers® Vs. Alternatives
This isn’t easy for everyone, but it is easy for us. In our minds, there is a clarity and simplicity to the process, and we can show you how to do it.
Now, you could do this by yourself, but will this plan end up at the bottom of a never-ending to-do list? Are you satisfied to wait for growth until you get to it? Or would you rather start seeing immediate instant improvement now?
Rich Dealers®
Get fresh ideas every month that are guaranteed to be effective
Get unbiased advice about your advertising budget
Share ideas and innovations with other dealers using the same campaign
Get regular feedback on all aspects of your marketing
Receive ideas for integrating your ad campaigns into the total store experience
Quarterly mastermind meetings with other dealers
Never be stuck coming up with ideas yourself
Complete A-to-Z blueprint for attracting customers to your store
Be positioned as a trusted advisor instead of a product pusher
Receive ongoing support, guidance and training from guest experts and talented faculty
Integrate your online strategy with your offline strategy
Campaigns written by the top automotive direct marketing copywriters in the world
Flat Rate For All Members
Advertising Agency
Get fresh ideas every month that are guaranteed to be effective
Get unbiased advice about your advertising budget
Share ideas and innovations with other dealers using the same campaign
Get regular feedback on all aspects of your marketing
Receive ideas for integrating your ad campaigns into the total store experience
Quarterly mastermind meetings with other dealers
Never be stuck coming up with ideas yourself
Complete A-to-Z blueprint for attracting customers to your store
Be positioned as a trusted advisor instead of a product pusher
Receive ongoing support, guidance and training from guest experts and talented faculty
Integrate your online strategy with your offline strategy
Campaigns written by the top automotive direct marketing copywriters in the world
Agency Commission, Retainers & Production
Do It Yourself
Get fresh ideas every month that are guaranteed to be effective
Get unbiased advice about your advertising budget
Share ideas and innovations with other dealers using the same campaign
Get regular feedback on all aspects of your marketing
Receive ideas for integrating your ad campaigns into the total store experience
Quarterly mastermind meetings with other dealers
Never be stuck coming up with ideas yourself
Complete A-to-Z blueprint for attracting customers to your store
Be positioned as a trusted advisor instead of a product pusher
Receive ongoing support, guidance and training from guest experts and talented faculty
Integrate your online strategy with your offline strategy
Campaigns written by the top automotive direct marketing copywriters in the world
Time Investment And Potential Mistakes
How Much More Traffic Can You Expect?
How quickly you reach success is completely dependent on you. You can start by dipping your toes in the water and getting comfortable or you can dive straight into the deep end.
Our most successful members invest in the program, believe in the strategy, get buy-in from their teams and follow our recommendations.
“Walk Blindly Into The Light!”
— Tim, Owner, Alabama
More Traffic And Leads—Guaranteed!
“Turning on the Rich Dealers® advertising is like turning on a faucet, or maybe a fire hose. The leads and traffic just start flowing in.”
— Brittany, Owner, California
But there’s one thing we know. We can and will help you generate more traffic and leads if your listen to our advice. In fact, we’re so confident that when you use our system, your traffic will increase that we never lock people into long-term contracts. If we don’t deliver on our promise, you’re free to cancel at any time.
We believe that no one in their right mind would want to turn off a system that is this effective and generating more traffic, leads and sales.
These are just some of the members-only resources we offer to help you reach your growth goals.
Masterminding With Other Members
Shortly after you get involved with Rich Dealers® you’ll be coming to sunny Orlando, Florida to attend one of our quarterly Rich Dealers® Mastermind Meetings.
Now, we know this might seem crazy to spend days away from the dealership. If we’ve heard it once, we’ve heard it 1,000 times, but these meetings are where you’ll meet other members, see results, solve problems, share ideas and successes.
This first meeting will be a turning point in your life. It’s two intense days sharing and supporting one another. We talk about what’s working now. We celebrate each other’s victories and learn from each other mistakes. We discuss everything from marketing and processes to leadership and culture, all with a focus on increasing sales without sacrificing profit.
It’s like a 20 Group on steroids.
“But I’m Already In A 20 Group…”
The Rich Dealers® network is more than just a 20 Group.
Rich Dealers®
No “idea contests” or sharing financials
Connect with success-minded, positive people
Stay connected 24/7 with all members, right from your inbox
Share ideas and innovations with other dealers using the same campaign and strategies
All discussions revolve around growth and profitability
Connect with dealers of all shapes and sizes (something to learn from everyone)
All expenses covered for you
No sales pitches
Work with the innovators and founders, not a pair moderator
20 Group
No “idea contests” or sharing financials
Connect with success-minded, positive people
Stay connected 24/7 with all members, right from your inbox
Share ideas and innovations with other dealers using the same campaign and strategies
All discussions revolve around growth and profitability
Connect with dealers of all shapes and sizes (something to learn from everyone)
All expenses covered for you
No sales pitches
Work with the innovators and founders, not a pair moderator
On Your Own
No “idea contests” or sharing financials
Connect with success-minded, positive people
Stay connected 24/7 with all members, right from your inbox
Share ideas and innovations with other dealers using the same campaign and strategies
All discussions revolve around growth and profitability
Connect with dealers of all shapes and sizes (something to learn from everyone)
All expenses covered for you
No sales pitches
Work with the innovators and founders, not a pair moderator
But don’t take our word for it…
"I got more from one Rich Dealers® meeting than I have in 20 years of 20 Groups."
That's a direct quote from a dealer after his first meeting. We've been told coming to one of our meetings is like drinking from a fire hydrant… it is. It's a lot to take in all at once, but that's a good thing if you want to move forward and get results quickly.
The Next Step...
Ninety days from now, when you’re effortlessly selling more cars, seeing more traffic, seeing your gross profit increase, having more fun in the car business, and experiencing less stress, you’re going to look back at this moment and remember reading this and say to yourself, “I’m glad I stuck it through, and I’m glad I made the decision I did.”
This is a transformational moment.
The next step is to talk to a Rich Dealers® Advisor. These are experts at implementing these principles at stores like yours. If you’ve already been speaking to a Rich Dealers Advisor, get back in touch with them now.
Your Rich Dealers® Advisor can answer all of your questions and help you more fully understand the process and the program. They can introduce you to other dealers who have successfully made this transition and help you make a rapid and smooth transition yourself.
We do only work with one dealer in a market, so act quickly to find out if your market is available.