Rich Dealers Automotive Advertising & Marketing Agency

Category: Case Study

  • Case Study Blog Post #2: From Traditional to Tremendous

    Case Study Blog Post #2: From Traditional to Tremendous

    How a High-Impact Media Strategy Helped One Dealer Quadruple His Business

    In a digital age, many businesses shy away from traditional media. But not us—and not our client at Grote Automotive. When he wanted to make a bold move, we helped him do it the loud way: over the airwaves and across the screen.

    The Goal:
    Drive massive brand awareness and scale the business with a high-frequency traditional media campaign.

    The Strategy:
    We crafted a media blitz that couldn’t be ignored.

    Here’s how we made it happen:

    • Built an aggressive media schedule – We didn’t just show up—we took over, filling the air with radio, TV, and OTT spots designed to hit hard and stick.
    • Partnered with big names – By leveraging strong national relationships (think iHeart Media), we negotiated record-breaking rates with maximum bang for every buck.
    • Created a consistent presence – With a 52-week high-GRP primetime schedule, we ensured the brand became a household name and stayed that way.

    The Results:
    The results speak for themselves: the business didn’t just grow—it quadrupled. That’s the power of showing up loud, proud, and often.

    This isn’t just media buying. This is media domination. And if you’re ready to be everywhere your customer turns, we’re the team to get you there.

  • Case Study Blog Post #1: Leads That Built an Empire

    Case Study Blog Post #1: Leads That Built an Empire

    How Capital City Motor Company Doubled Its Leads and Expanded Its Footprint

    When Joe Clemons, owner of Capital City Motor Company, set his sights on opening two new dealerships, he knew one thing for sure: he couldn’t afford to rely on chance. He needed more leads—and fast. As a long-time believer in the Gravitational Marketing® approach, Joe turned to us to help make his dealership dreams a reality.

    The Goal:
    Double his monthly leads and strengthen his brand before launching two new stores.

    The Strategy:
    We knew that lead generation alone wouldn’t cut it. Joe needed a fortress—something that would both attract new prospects and protect his business from competitors.

    Here’s how we did it:

    1. Launched a digital brand campaign – Positioning Joe’s dealership as the go-to destination for car buyers, we reinforced his message and insulated him from competing offers.
    2. Revamped his digital presence – We gave his Facebook and Google campaigns a full overhaul, ensuring visibility where it mattered most.
    3. Delivered tools that convert – From landing pages to lead follow-up scripts, we equipped Joe’s team with conversion tools that turned interest into appointments and appointments into sales.

    The Outcome:
    Joe more than doubled his lead count—and did it within budget. His brand is stronger, his pipeline is fuller, and he’s well on his way to dealership domination.

    This is what happens when strategy, creativity, and results collide. And it’s proof that when you’re ready to grow, we’re the only people for the job.