“Every month feels like survival mode.”
“We’re working harder, making less, and getting squeezed from every angle.”
“Inventory’s back—but now it’s not moving.”
“We’ve gone from MSRP or bust to negotiating over nickels again.”
If that sounds familiar, you’re not alone.
We’re in a new era of car sales—and for too many dealers, it’s become a slow suffocation. Margins are evaporating. Floorplan interest is climbing. Customers are paralyzed by high rates. Lenders are tightening. And manufacturers? They keep piling on pressure like it’s 2021… but it’s not.
Welcome to The Vice.
And if you’re still trying to fight your way out with price drops, price & payment ads, or cookie-cutter digital marketing… you’re playing a losing game.
At Rich Dealers, we’ve helped dealers escape the grind. We see what’s really happening. And we’ve built a battle-tested system that helps you:
Fuel your dealership’s growth with our free, expert resources. We’re talking in-depth guides, marketing tips, and leadership insights—without the fluff. Catch our Better Dealerships web show on YouTube, or jump into our Facebook group to swap strategies with other dealers just like you. Whether you’re fine-tuning your processes or cranking up sales, we’ve got your back—for free. Why? Because when you win, we win. Ready to level up?
Our exclusive Rich Dealers® program is steroids for your dealership. Join dealers from all over the US and Canada that rely on us to help them drive growth month after month, year after year. We help with marketing, processes, leadership, culture and strategy. Our systems boost dealership traffic and focus on results-first marketing. We can help you figure it out and do as little or as much of the heavy lifting as you’d like. We’re your long-term partner in growth and success. Learn more by clicking the button below.
Don’t waste time wondering what to do next, stop searching for the next shiny object or tech gimmick of tomorrow, and instead grow your sales month after month with a proven system to capture, convert, and create loyal customers. These are scientific customer attraction and conversion strategies battle-tested on new and used dealerships of all shapes and sizes for over two decades.
Our systems help our clients put more profit in their pocket too.
We manage millions of dollars in traditional and digital marketing across all channels.
We move more cars because we drive more traffic—period.
We’ve worked with every mainstream automotive brand, in nearly every market in the country. We have the inside track that gets results.
We’re all about results. This isn’t just about selling more cars—it’s about generating 1st-party leads you control. We help you connect with buyers before they even know they’re in the market, convert them into loyal customers, and make your dealership—a local powerhouse—the place to buy a car in your town. The best part? We’ll crank up your dealership’s enterprise value so high that brokers will be beggin’ to buy your business. Want the full scoop? Click below to see how we make it happen, step by step.
Running a dealership can be super stressful and chaotic. You’re like Gumby, being stretched in a million different directions. Your hair is already fifty shades of grey from all the BS. And to top it off, you’re selling less cars than you should be, less cars than you know you could be and certainly less cars than you want to be. But pinpointing what’s wrong can be so frustrating and figuring out what to do to get more traffic and boost sales is like solving a damn Rubik’s Cube and it feels like you’re taking your money to the F’in casino.
Should you go all in on social media? Run some Facebook ads or maybe YouTube. Should you do some so traditional media? Instagram? Hickory dickory dock, how about some Tik Tok? Listing sites, 3rd party lead providers, data mining. How about a chatbot? Everybody’s talkin’ about freakin’ chatbots. And don’t even get us started on AI. Everyone’s an AI expert now. Smarter than Elon too—sure.
Look we know dealers have a bad case of shiny object syndrome with a shot of ADD mixed with a masters of the universe mentality.
This leads directly to what we call “spray and pray” advertising. Do a little of this and a little of that. Spread your dollars around and pray something works. Problem is even when something does, you don’t actually know what’s working.
Stop the insanity.
The reality is there is a LOT of the things you CAN do. The big question is: what are the handful of things you SHOULD do to get the maximum results? And once you get that result, if you have additional goals (and budget), what you should do next?
When you have that kind of clarity, all the stress disappears and growing your dealership becomes what we call, ESP—Enjoyable, Simple & Prosperous®. It’s what we do.
You’re reading this right now because you are looking for something. You’re looking for help to make things, better, easier, more efficient, more effective, or more fun. Maybe you’re looking to put more profit in your pocket, have more freedom from third party lead providers or from the manufacturers, regain control over your business instead of feeling like a prisoner that has to take orders. Maybe it’s legacy or more time with family and friends doing what you want to do, when you want to do it.
It all starts by clicking the button below. We’re here to help.
Why is the sky blue? Why are burritos delicious? Instead of bragging, let’s just hit you with the facts:
We don’t play by the same old rules. Our focus? Results. We create custom strategies for your dealership, not cookie-cutter solutions. No manufacturer strings, no corporate agenda—just a team dedicated to making you the market leader.
