Rich Dealers Automotive Advertising & Marketing Agency

Category: Case Study

Case Study Blog Post #4: How Raceway Motors Turned a Quiet WebsiteInto a Lead Machine
From about 67 leads a month to 1,000+ leads in 3 months, Raceway Motors used the Rich
Dealers® system to build stronger lead flow, better follow-up, and lasting momentum.
‘A Better System Changed Everything’
Raceway Motors didn’t need more noise. They needed a system that could turn attention
into action. With stronger messaging, a Rich Dealers® squeeze-page website, and better
accountability, they built a pipeline they could actually count on.
Raceway Highlights
• Grew from ~67 leads/month to 1,000+ leads in 3 months
• Produced 500–700 conversions per month
• Maintained 30–40% online conversion rates
• Reached sustained 100+ car months
• Built stronger local recognition through memorable marketing
See How Raceway Made It Happen
This case study shows how Raceway Motors used the Rich Dealers® system to improve
lead flow, strengthen follow-up, and build real growth momentum.

Want results like this?

Let’s talk about what the Rich Dealers® system could look like in your market.
Book a Growth Session with Us TODAY!
March 31, 2026
How Stoops Automotive Turned Consistency Into Record Performance
By staying committed to the message, the process, and the mission, Stoops Automotive used
the Rich Dealers® system to turn steady effort into standout results.
Consistency Created The Breakthrough
Stoops Automotive stayed the course when others pulled back. With clear messaging,
disciplined marketing, and strong leadership alignment, they turned consistency into
record-setting performance and continued momentum.

Stoops Highlights
• Hit 224 sales in June 2020
• Reached 300+ sales in March 2021
• Sold 2,003 vehicles in 2020
• Projected 2,300+ vehicles in 2021
• Delivered 207 in August 2025, best month of the year
• Recorded 75 sales matched to digital in that same month

This case study shows how Stoops Automotive used the Rich Dealers® system to support
stronger performance, sharper market presence, and long-term momentum.
Ready for your next breakthrough?

Let’s map out a better system for your dealership.
Book a Growth Session with Us TODAY!
March 31, 2026
From Traditional to Tremendous
How a High-Impact Media Strategy Helped One Dealer Quadruple His Business
In a digital age, many businesses shy away from traditional media. But not us—and not our client at Grote Automotive. When he wanted to make a bold move, we helped him do it the loud way: over the airwaves and across the screen.
The Goal:
Drive massive brand awareness and scale the business with a high-frequency traditional media campaign.
The Strategy:
We crafted a media blitz that couldn’t be ignored.
Here’s how we made it happen:
Built an aggressive media schedule – We didn’t just show up—we took over, filling the air with radio, TV, and OTT spots designed to hit hard and stick.
Partnered with big names – By leveraging strong national relationships (think iHeart Media), we negotiated record-breaking rates with maximum bang for every buck.
Created a consistent presence – With a 52-week high-GRP primetime schedule, we ensured the brand became a household name and stayed that way.
The Results:
The results speak for themselves: the business didn’t just grow—it quadrupled. That’s the power of showing up loud, proud, and often.
This isn’t just media buying. This is media domination. And if you’re ready to be everywhere your customer turns, we’re the team to get you there.
April 9, 2025
Leads That Built an Empire
How Capital City Motor Company Doubled Its Leads and Expanded Its Footprint
When Joe Clemons, owner of Capital City Motor Company, set his sights on opening two new dealerships, he knew one thing for sure: he couldn’t afford to rely on chance. He needed more leads—and fast. As a long-time believer in the Gravitational Marketing® approach, Joe turned to us to help make his dealership dreams a reality.
The Goal:
Double his monthly leads and strengthen his brand before launching two new stores.
The Strategy:
We knew that lead generation alone wouldn’t cut it. Joe needed a fortress—something that would both attract new prospects and protect his business from competitors.
Here’s how we did it:
Launched a digital brand campaign – Positioning Joe’s dealership as the go-to destination for car buyers, we reinforced his message and insulated him from competing offers.
Revamped his digital presence – We gave his Facebook and Google campaigns a full overhaul, ensuring visibility where it mattered most.
Delivered tools that convert – From landing pages to lead follow-up scripts, we equipped Joe’s team with conversion tools that turned interest into appointments and appointments into sales.
The Outcome:
Joe more than doubled his lead count—and did it within budget. His brand is stronger, his pipeline is fuller, and he’s well on his way to dealership domination.
This is what happens when strategy, creativity, and results collide. And it’s proof that when you’re ready to grow, we’re the only people for the job.
April 9, 2025