How Capital City Motor Company Doubled Its Leads and Expanded Its Footprint
When Joe Clemons, owner of Capital City Motor Company, set his sights on opening two new dealerships, he knew one thing for sure: he couldn’t afford to rely on chance. He needed more leads—and fast. As a long-time believer in the Gravitational Marketing® approach, Joe turned to us to help make his dealership dreams a reality.
The Goal:
Double his monthly leads and strengthen his brand before launching two new stores.
The Strategy:
We knew that lead generation alone wouldn’t cut it. Joe needed a fortress—something that would both attract new prospects and protect his business from competitors.
Here’s how we did it:
- Launched a digital brand campaign – Positioning Joe’s dealership as the go-to destination for car buyers, we reinforced his message and insulated him from competing offers.
- Revamped his digital presence – We gave his Facebook and Google campaigns a full overhaul, ensuring visibility where it mattered most.
- Delivered tools that convert – From landing pages to lead follow-up scripts, we equipped Joe’s team with conversion tools that turned interest into appointments and appointments into sales.
The Outcome:
Joe more than doubled his lead count—and did it within budget. His brand is stronger, his pipeline is fuller, and he’s well on his way to dealership domination.
This is what happens when strategy, creativity, and results collide. And it’s proof that when you’re ready to grow, we’re the only people for the job.
