Rich Dealers Automotive Advertising & Marketing Agency

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Case Study Blog Post #2: From Traditional to Tremendous

How a High-Impact Media Strategy Helped One Dealer Quadruple His Business

In a digital age, many businesses shy away from traditional media. But not us—and not our client at Grote Automotive. When he wanted to make a bold move, we helped him do it the loud way: over the airwaves and across the screen.

The Goal:
Drive massive brand awareness and scale the business with a high-frequency traditional media campaign.

The Strategy:
We crafted a media blitz that couldn’t be ignored.

Here’s how we made it happen:

  • Built an aggressive media schedule – We didn’t just show up—we took over, filling the air with radio, TV, and OTT spots designed to hit hard and stick.
  • Partnered with big names – By leveraging strong national relationships (think iHeart Media), we negotiated record-breaking rates with maximum bang for every buck.
  • Created a consistent presence – With a 52-week high-GRP primetime schedule, we ensured the brand became a household name and stayed that way.

The Results:
The results speak for themselves: the business didn’t just grow—it quadrupled. That’s the power of showing up loud, proud, and often.

This isn’t just media buying. This is media domination. And if you’re ready to be everywhere your customer turns, we’re the team to get you there.

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