Let’s be honest.
Most digital agencies brag about how many “leads” they generate.
But what they don’t tell you?
Most of those leads are garbage.
They’re unqualified.
They’re not in-market.
And they’re not going to buy from you today.
You didn’t open a dealership to chase ghosts. You opened it to move metal and make money. That’s what Rich Dealers® PPC strategy is built for.
At Rich Dealers®, we’re obsessed with direct-response advertising that generates real results — not just traffic and “engagement.”
Our SEM strategy puts your dealership in front of the right person, with the right message, at the exact right time.
We don’t just run ads.
We reverse-engineer demand.
Our campaigns are built around purchase intent, not vanity metrics. That means:
These aren’t tire-kickers. They’re real buyers who just need a little clarity and confidence to walk into your showroom — and we deliver both.
Need to move aged inventory?
Got lease specials to push?
Need to spike sales on trucks this week?
We tailor every PPC campaign around what matters most to your bottom line.
And unlike bloated agencies that “set it and forget it,” our system is live, adaptive, and 100% focused on getting the result you actually care about:
More quality showroom visits. More leads. More deals. More gross.
Whether it’s:
We’ve got you covered.
Everything is customized.
Everything is tracked.
Everything is built to perform.
While most agencies chase impressions, we chase impressions that convert.
That’s why we pair our PPC with our proprietary Sleeping Buyer strategy — to wake up the 98% of your market your competitors aren’t even thinking about.
These buyers show up sooner, stay longer, and don’t grind you on price.
Tired of wasting money on digital ads that don’t deliver real ROI?
Let’s talk.
We’ll show you how Rich Dealers®’ PPC strategy is engineered to maximize gross, not just generate leads.
Let’s plug the holes in your current SEM and build a plan that moves units now.
Most PPC campaigns chase the 2% of people already shopping.
That’s a knife fight in a phone booth.
You’re bidding for the same customer as every other dealer in your town.
At Rich Dealers®, we focus on the 98% — the Sleeping Buyers who want to drive a nicer, newer car but aren’t even in the market yet…
…until we speak directly to their real-life roadblocks.
Most agencies flood your CRM with “leads.”
Here’s what they don’t tell you:
They’re not ready to buy
They’re grinding on price
They’re already shopping 4 other stores
That’s not leverage. That’s a race to the bottom.
We build PPC campaigns that speak directly to the emotional objections holding buyers back:
❌ “I have bad credit.”
❌ “I probably don’t qualify.”
❌ “I can’t afford a down payment.”
❌ “I owe more than it’s worth.”
These aren’t marketing problems. They’re messaging problems.
And we’ve solved them.
We combine:
Inventory priorities from your dealership
Behavioral data from real buyers
Emotional messaging that turns fear into curiosity
Then we show the right ad, with the right message, at the Zero Moment of Truth — the moment someone’s mindset shifts from “I can’t” to “Wait… maybe I can.”
That’s when they click.
That’s when they call.
That’s when they show up.
Need to move trucks? Lease out sedans? Push CPO units?
Our PPC isn’t one-size-fits-all — it’s inventory-aligned, message-specific, and results-obsessed.
Want to run a blitz campaign?
Tap into Spanish-speaking buyers?
Drive fixed ops lead on slow weeks?
We customize every campaign to your dealership’s biggest opportunities — then put your store in front of buyers who haven’t even entered the market yet.
What happens when you stop competing on price and start solving problems?
That’s the Rich Dealers way.
Your competitors chase shoppers.
You’ll wake up buyers before they ever start shopping.
Let’s build you a PPC strategy that doesn’t just generate leads — it generates customers.
