Proprietary Message & Marketing That Breaks You Out of The Vice: You’ll stop sounding like every other dealer in town and start attracting buyers who pay more, stay loyal, and refer others.
Done-For-You Campaigns Every Month: Stop wasting time with agencies that “burn through money” with no results. We build custom creative that fills your floor with buyers, NOT shoppers. Tools you use without an agency. Explain more about the buyers
The Original ‘Nicer, Newer Car’ – Customer Centric Brand, turbo charge trust and culture: This is more than a slogan. It’s a system. And it’s been proven in hundreds of stores—through booms and busts.
Exclusive Mastermind Access: Join the most profitable dealers in the country. Share what’s working. Get what’s missing. Escape the daily grind together.
YOU DON’T NEED TO LOWER YOUR PRICE TO RAISE YOUR SALES
You just need a better message.
A better market.
A better plan.
You’ll discover how many high-LTV customers are hiding in your backyard—waiting for a dealer who speaks their language.
Let the other guys fight over $500 deals and three-star reviews.
You can choose profit. Respect. Momentum. Freedom.
It’s not just a program.
It’s a movement.
Join the Rich Dealers Revolution.
Or keep grinding.
Your call.
Floorplan Costs Up. Margins Down.
Inventory’s back—but so are six-figure interest bills. Cars sit longer. And profit per unit? It’s shrinking fast.
The Return of the Price Shopper.
Today’s buyers walk in quoting CarGurus. They expect a deal, and they’ll ghost you if they don’t get it. You need a way to change the conversation.
OEM Pressure, Digital Disruption, Economic Instability.
EVs you can’t sell. Targets you can’t hit. Amazon entering the space. Fraud. Tariffs. Rising defaults. The writing’s on the wall.
This isn’t a bad month. This is the new normal for unprepared dealers.
We created Rich Dealers for one reason: to help car dealers win again.
Not by slashing prices.
Not by fighting for clicks.
Not by begging for volume bonuses.
But by creating a new model of marketing—one that positions you as a problem solver, not a product pusher. One that brings in buyers who value your help, not just your discounts. One that makes car sales fun again—and profitable.
You see, at Rich Dealers® our Same Is Lame® approach to marketing your dealership is the complete opposite of what everyone else is doing. That helps your dealership stand out and attract more customers. Plus, we take all the headache out of implementing these strategies and give you a buffet of plug-and play solutions that deliver more sales without the brain damage, so you can stop working in your business and start working on it today.
There’s only one catch, because our strategy is so powerful and unique, we can only work with one dealer per market, so click here to see if your market is available.
When it was first released all the way back in 2008, Gravitational Marketing: The Science of Attracting Customers was a number one best-seller on Amazon and one of the top business books in the world. It lays out in simple terms how any business can leverage their natural “gravity” to attract an unlimited supply of customers and keep them in their orbit for life. You’ll learn how to stand out and sell more without spending more on advertising.
When Invasion of the Profit Snatchers hit the scene, it reshaped the way car dealers think about their business and exposed the hidden forces draining dealership profits. The book provides a powerful, fun-to-read solution that shows dealers how to reclaim their freedom and their profit. Written exclusively for car dealers, Jimmy Vee and Travis Miller use their signature humor and insights to help dealers guard their bottom line from the scum of the dealer-vendor universe.
Upon It’s Release, The Last Up: A Curious Tale About The Future Of Sales, gained industry acclaim. It is the first time a business parable book has been written exclusively about the car business and its inner workings. Showcasing a new way to look at car sales that’s directly applicable to all other industries. It’s so simple and enjoyable to read even a car salesman can do it!
This isn’t easy for everyone, but it is easy for us. In our minds, there is a clarity and simplicity to the process, and we can show you how to do it.
Now, you could do this by yourself, but will this plan end up at the bottom of a never-ending to-do list? Are you satisfied to wait for growth until you get to it? Or would you rather start seeing immediate instant improvement now?
The Rich Dealers® network is more than just a 20 Group.
